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Tim Cook's '100-Year Flood' Warning: Memory Chip Pricing Crisis Ahead? 📸 Image Credit: Fortune By Azeem-USA · Fri Jul 31 2026 English (en-US) In a moment that marked the end of an era, Apple CEO Tim Cook signed off on his final earnings call with a phrase that echoed with historical gravity: a 'hundred year flood' concerning memory chip pricing. This stark warning, delivered as Cook prepares to step down from his pivotal role, has sent ripples through the financial and tech communities, prompting urgent questions about the future stability of the semiconductor market and its impact on one of the world's most valuable companies. This blog post delves into the significance of Cook's ominous prediction. We will explore the underlying market forces at play, analyze Apple's strategic positioning in the face of potential price volatility, and examine the wider ramifications for the global technology ecosystem. Understandin...