Hands-On: Huawei Pura 70 Ultra Unboxing & First Look
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A New Era for Huawei: The Pura Series
Huawei has redefined its iconic P series, introducing the new 'Pura' line, which stands for purity and beauty. Today, we're diving deep into the flagship models with a hands-on Huawei Pura 70 Ultra Unboxing and a first look at the Pura 70 Pro+. Let's see if the performance and design live up to the new name.
Huawei Pura 70 Ultra Unboxing
The unboxing experience begins with two distinct boxes, the square package for the Ultra signaling its premium status. Upon opening the box, we're greeted by the stunning gold version of the Huawei Pura 70 Ultra. The first thing you'll notice is the massive, unique triangular camera module that truly makes a statement.

Image Source: Huawei Official Website
First Impressions and Ergonomics
Despite its large camera array, the phone feels surprisingly light and comfortable to hold. The rounded edges and thoughtful weight distribution make for excellent ergonomics. The grip is secure, and even with the prominent camera bump, your fingers rest naturally without any obstruction. It's a testament to the meticulous design behind this flagship device.
A Revolutionary Camera System
The main highlight of the Huawei Pura 70 Ultra Unboxing is undoubtedly its camera. The Ultra boasts a revolutionary main camera with a retractable lens mechanism and a 1-inch sensor. This allows the phone to maintain a slim profile while housing a powerful imaging system.
Zooming and XMAGE Capabilities
The zooming is incredibly smooth, transitioning from a 3.7x to a 10x optical zoom. What's fascinating is the subtle mechanical sound and the on-screen transition, giving it a professional camera feel. The imaging quality from this optical zoom is, as expected, exceptionally strong and detailed.
Huawei's XMAGE engine introduces a "personalized color card" feature with creative styles like Anime, Natural, and Film. You can adjust the color tone and saturation in real-time, making it incredibly easy to achieve your desired look without post-editing. The efficiency of producing high-quality, stylized shots is a huge plus for content creators.
Unboxing the Pura 70 Pro+
Next up is the Huawei Pura 70 Pro+. We unboxed the Rococo Red version, a deep, elegant color that looks more like a muted rose-red than a bright, flashy red. It's sophisticated and very appealing. The camera module on the Pro+ also features the triangular design but with a different configuration. It packs a Super Focusing Macro Telephoto lens, capable of both incredible close-ups and long-range zoom, with a 4x optical zoom.
Head-to-Head: Ultra vs. Pro+

Image Source: fonearena
Placing the two phones side-by-side highlights the subtle design differences. The Ultra's camera module is physically larger to accommodate its retractable lens, while the Pro+ maintains a sleeker profile. While their daytime photo performance is comparable, the real test will be in low-light conditions, where the Ultra's larger 1-inch sensor is expected to have a significant advantage. We look forward to bringing you a more in-depth camera comparison soon.
Software: The HarmonyOS NEXT Experience
Both devices run on Huawei's latest operating system, HarmonyOS NEXT (shown as version 5.1). This is a "pure-blood" version of the OS, meaning it's built from the ground up on Huawei's own kernel, completely independent of the Android Open Source Project. This promises a more seamless, integrated, and efficient experience across Huawei's ecosystem of devices.
Frequently Asked Questions (FAQ)
What is the main difference between the Pura 70 Ultra and Pro+ cameras?
The Pura 70 Ultra features a revolutionary 1-inch retractable main camera sensor for superior low-light performance and a dual telephoto system (3.7x and 10x). The Pura 70 Pro+ has a Super Focusing Macro Telephoto lens, which excels at both macro photography and 4x optical zoom.
What is special about the Huawei Pura 70 Ultra's camera?
Its standout feature is the 1-inch main sensor with a physically retractable lens. This is a first in modern smartphones, allowing for a larger sensor and better optics in a slim body, drastically improving image quality, especially in challenging light.
What operating system does the Huawei Pura 70 series use?
The series runs on HarmonyOS NEXT, Huawei's self-developed operating system designed for a smooth and interconnected experience across all Huawei devices.
Is the Huawei Pura 70 Ultra heavy?
No, one of the most surprising aspects noted during the Huawei Pura 70 Ultra Unboxing is its weight. Despite the large and complex camera system, it feels remarkably light and well-balanced in the hand.